BBC: Switch to EVs will happen faster than you expect
In a recent post on the Beeb (the BBC), Justin Rowlatt reminds us of the S-curve that adoption of almost all technologies undergoes, and has always undergone: the automobile itself, the transistor radio, the internet, the smartphone, and of course EVs. And points out that we are approaching the upstart part of the curve. You can see a similar curve on the left half of a diagram on page 12 in the first edition of Geoffrey A. Moore’s business classic Crossing The Chasm (sorry I don’t have the page reference from the 3rd edition). Both the Beeb article and the book are worth a look!